Privacy Policy Effective Date: August 14, 2024 Last Updated: November 29, 2025 Introduction Welcome to Driving Hero Academy ("we," "us," or "our"). We operate drivinghero.ca and drivinghero.com (collectively, the "Website"). We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Website and use our services. Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access the Website. Contact Information: Driving Hero Academy Email: contact@drivinghero.ca Information We Collect Information You Provide to Us We collect personal information that you voluntarily provide to us when you: • Register for our online defensive driving programs • Complete assessments (Driving Coach Readiness Assessment or Experienced Driver Risk Assessment) • Submit inquiries through our contact form • Subscribe to our marketing communications • Make a purchase The personal information we collect may include: • Name • Email address • Phone number • Mailing address • Payment information (processed securely through PayPal) • Assessment responses and results Information Automatically Collected When you visit our Website, we automatically collect certain information about your device and browsing activity through: • Google Analytics: We use Google Analytics to track website traffic, user behavior, and demographics. This includes information such as your IP address, browser type, operating system, referring URLs, pages viewed, and time spent on pages. • Cookies: Our Website uses cookies to enhance your experience. You can control cookie preferences through your browser settings. How We Use Your Information We use the information we collect to: • Deliver our services: Provide access to our online defensive driving programs and deliver assessment results • Process transactions: Handle payments and fulfill orders through PayPal • Communicate with you: Send program information, assessment results, updates, and respond to inquiries • Marketing: Send occasional marketing emails about our programs and services (with your consent) • Improve our services: Analyze website usage to enhance user experience and develop new content • Comply with legal obligations: Meet legal and regulatory requirements How We Share Your Information We share your information with trusted third-party service providers who assist us in operating our Website and delivering our services: • Score App: Administers and processes our assessments • Jotform: Processes contact form submissions • AuthPro: Manages paywall and access control services • Google Analytics: Tracks and analyzes website traffic • Vimeo: Hosts and delivers video educational content • PayPal: Processes payment transactions securely These third-party services have their own privacy policies and handle your data according to their terms. We encourage you to review their privacy policies: • Google Analytics Privacy Policy: https://policies.google.com/privacy • Score App Privacy Policy: https://scoreapp.com/privacy-policy • Jotform Privacy Policy: https://www.jotform.com/privacy/ • AuthPro Privacy Policy: [Insert if available] • Vimeo Privacy Policy: https://vimeo.com/privacy • PayPal Privacy Policy: https://www.paypal.com/privacy We do not sell, rent, or trade your personal information to third parties for their marketing purposes. We may also disclose your information when required by law, to protect our rights, or to comply with legal proceedings. Data Retention We retain your personal information for as long as you maintain an account with us, consent to receive communications, or as required by law. If you wish to delete your account or request that we no longer use your information, please contact us at privacy@drivinghero.ca. Your Privacy Rights Depending on your location, you may have certain rights regarding your personal information: General Rights • Access: Request a copy of the personal information we hold about you • Correction: Request correction of inaccurate or incomplete information • Deletion: Request deletion of your personal information • Opt-out: Unsubscribe from marketing emails at any time using the unsubscribe link in our emails or by contacting us Additional Rights for EU Residents (GDPR) If you are located in the European Economic Area, you have additional rights including: • Right to data portability • Right to restrict processing • Right to object to processing • Right to withdraw consent • Right to lodge a complaint with a supervisory authority Additional Rights for California Residents (CCPA) If you are a California resident, you have the right to: • Know what personal information is collected, used, shared, or sold • Request deletion of your personal information • Opt-out of the sale of personal information (note: we do not sell personal information) • Non-discrimination for exercising your privacy rights To exercise any of these rights, please contact us at privacy@drivinghero.ca. Children's Privacy Our services are intended for adults and teens with parental consent. We do not knowingly collect personal information from children under 13 years of age. If you believe we have collected information from a child under 13, please contact us immediately, and we will take steps to delete such information. International Data Transfers Your information may be transferred to and processed in countries other than your country of residence. We primarily serve users in North America, but our third-party service providers may process data in various locations. By using our services, you consent to the transfer of your information to these locations. Data Security We implement appropriate technical and organizational security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security. Payment information is processed securely through PayPal and is not stored on our servers. Third-Party Links Our Website may contain links to third-party websites. We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party sites you visit. Changes to This Privacy Policy We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. We will notify you of any material changes by: Posting the updated policy on our Website with a new "Last Updated" date Sending an email notification to the address associated with your account We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information. Contact Us If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us: Email: contact@drivinghero.ca